[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sasi.sk\/cesta-k-tovaru\/#Article","mainEntityOfPage":"https:\/\/www.sasi.sk\/cesta-k-tovaru\/","headline":"Cesta k tovaru","name":"Cesta k tovaru","description":"Na\u0161a spolo\u010dnos\u0165 n\u00e1m d\u00e1va podnety ku konzumn\u00e9mu sp\u00f4sobu \u017eivota. V\u00a0dne\u0161nej dobe<a class=\"excerpt-readmore\" href=\"https:\/\/www.sasi.sk\/cesta-k-tovaru\/\">&hellip;Continue Reading<\/a>","datePublished":"2025-02-26","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.sasi.sk\/author\/#Person","name":"","url":"https:\/\/www.sasi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/60cfa630c84b6c399b95e807e4bc5b6bfe4f26a47dceacbf179d7148760edc6a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60cfa630c84b6c399b95e807e4bc5b6bfe4f26a47dceacbf179d7148760edc6a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sasi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sasi.sk\/wp-content\/uploads\/img_a285673_w16568_t1520866167.jpg","url":"https:\/\/www.sasi.sk\/wp-content\/uploads\/img_a285673_w16568_t1520866167.jpg","height":0,"width":0},"url":"https:\/\/www.sasi.sk\/cesta-k-tovaru\/","wordCount":425,"articleBody":"Na\u0161a spolo\u010dnos\u0165 n\u00e1m d\u00e1va podnety ku konzumn\u00e9mu sp\u00f4sobu \u017eivota. V\u00a0dne\u0161nej dobe s\u00fa mnoh\u00e9 ve\u013ek\u00e9 supermarkety otvoren\u00e9 do dlh\u00fdch ve\u010dern\u00fdch hod\u00edn, niektor\u00e9 dokonca nonstop. Ak si zmysl\u00edme, \u017ee sme zabudli nie\u010do k\u00fapi\u0165, sta\u010d\u00ed sadn\u00fa\u0165 do auta a\u00a0je to. Tovar na reg\u00e1loch m\u00e1me k\u00a0dispoz\u00edcii. \u00a0Zamysleli ste sa niekedy nad t\u00fdm, ak\u00e1 je skuto\u010dn\u00e1 \u00a0cesta k tovaru? Ako dlhou cestou prich\u00e1dza tovar do obchodov?Tovar je v\u00fdrobok, ktor\u00fd je ur\u010den\u00fd na predaj. K\u00fdm sa v\u0161ak dostane na pulty v\u00a0obchodoch, prech\u00e1dza dlhou cestou.Najsk\u00f4r je potrebn\u00e9 spravi\u0165 marketing&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ak chceme za\u010da\u0165 s\u00a0ni\u010d\u00edm podnika\u0165, mus\u00edme si riadne rozmyslie\u0165, \u010do by to malo by\u0165,&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 je toti\u017e ve\u013emi pravdepodobn\u00e9, \u017ee ak v\u00a0danom meste bude t\u00fdmto druhom podnikania trh pres\u00fdten\u00fd, moje v\u00fdrobky pon\u00fakan\u00e9 na predaj nebud\u00fa ma\u0165 \u0161ancu preda\u0165 sa,&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 treba teda spravi\u0165 prieskum v\u00a0ter\u00e9ne, dozvedie\u0165 sa od \u013eud\u00ed, \u010do im v\u00a0meste najviac ch\u00fdba, po ak\u00fdch v\u00fdrobkoch je dopyt.Treba si zvoli\u0165 vhodn\u00e9 miesto na podnikanie, pr\u00edp. zabezpe\u010di\u0165 jeho zvidite\u013enenie&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 poloha, cena n\u00e1jmu, bl\u00edzkos\u0165 konkurencie \u2013 to v\u0161etko s\u00fa polo\u017eky,\u00a0 ktor\u00e9 mus\u00ed bud\u00faci podnikate\u013e zoh\u013eadni\u0165 predt\u00fdm, ako za\u010dne podnika\u0165,&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ak n\u00e1jde priestory na podnikanie s\u00a0n\u00edzkym n\u00e1jomn\u00fdm, ale na okraji mesta, m\u00f4\u017ee sa sta\u0165, \u017ee nebude ma\u0165 ve\u013ea z\u00e1kazn\u00edkov, lebo obchod bude od ruky,&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ak s\u00fa zas priestory priamo v\u00a0centre mesta, n\u00e1jomn\u00e9 m\u00f4\u017ee by\u0165 pr\u00edli\u0161 ve\u013ek\u00e9.Vyrobenie informa\u010dn\u00fdch let\u00e1kov a\u00a0ich rozoslanie do schr\u00e1nok je ve\u013emi dobr\u00fdm sp\u00f4sobom, ako sa potenci\u00e1lny z\u00e1kazn\u00edk o\u00a0novovzniknutom obchode dozvie.Ako stanovi\u0165 cenu tovaru?Defin\u00edcia ceny n\u00e1m hovor\u00ed, \u017ee na z\u00e1klade ponuky a\u00a0dopytu sa vytv\u00e1ra spom\u00ednan\u00e1 cena. \u00c1no, ak je po konkr\u00e9tnych v\u00fdrobkoch ve\u013ek\u00fd dopyt a\u00a0ponuka konkurencie je mal\u00e1, novodob\u00fd podnikate\u013e si m\u00f4\u017ee cenu tovaru mierne zdvihn\u00fa\u0165. Je toti\u017e vo v\u00fdhode.\u00a0Ak je v\u0161ak ve\u013ea konkurencie na bl\u00edzkom trhu v\u00a0okol\u00ed, nem\u00e1 \u0161ancu udr\u017ea\u0165 sa na trhu. Jedine, ak spust\u00ed cenu oproti konkurencii a\u00a0m\u00e1 spraven\u00fd kvalitn\u00fd marketing.Niekedy sa n\u00e1m zd\u00e1 cena tovaru na reg\u00e1loch pr\u00edli\u0161 privysok\u00e1, ale ak \u201eprejdeme s\u00a0tovarom\u201c jeho cel\u00fa cestu, tak vid\u00edme, \u017ee to nie je a\u017e tak\u00e9 jednoduch\u00e9. \u00a0                                                                                                                                                                                                                                                                                                                                                                                        3.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cesta k tovaru","item":"https:\/\/www.sasi.sk\/cesta-k-tovaru\/#breadcrumbitem"}]}]